Feedback plays a vital role in any online business. Most customers check reviews before making a purchase. So, this can definitely be one of the ways to get new customers.
As a business owner, you need to understand the ways of reaching out to your customers and vice versa. Create a unified platform for them to reach out to you hassle-free. Or you can branch out and create social media accounts, online customer support, toll-free numbers, customer portals, etc.